Selling Real Estate is Like Dating
Selling real estate is like dating. To get ready for the open market you have to address the condition issues, pack up the baggage and dress for success.
Curb appeal is house sex appeal. It's catching attention the imagination of potential buyers. When it's time to move, you need to step back and take a hard look at what you've got to offer. You want to create some interest by attracting the widest potential market so you can generate the best offers. What's your curb appeal?
Let's address condition issues first. The trees and bushes are overgrown; there are piles of off-season items, toys or construction material piled around the yard, and your house wearing a coat of paint that was fashionable in 1980. You have maintenance issues. Sounds like you need a fresh trim, a few pounds shed, and an updated look. Taking care and pride in appearances gives you higher perceived value.
Without curb appeal, you'll be a drive-by. Buyers assume that if the exterior's neglected, the interior will be no better. Be sure to groom the exterior. I'm sure you're familiar with the thrill of "love at first sight". You don't get a second chance to make a first impression.
The inside condition is your baggage. If your closets and cupboards are overflowing then you've got more stuff than you can carry. If the counters and desktops are hidden from view, there are a lot of things you haven't been dealing with. Is your oversized furniture blocking throughways and doorways? You've got flow and energy stagnating. You need to unburden yourself.
Open some windows, clean, organize, and create space. Show you have room to spare. In other words, pack up your baggage either by getting rid of it, or storing it. The harsh reality is no one but you can deal with your own mess. Did you really want to carry all that stuff to the next place?
Take a hard look on the inside. Would a visitor feel welcome enough to want to linger? Do the surroundings excite their curiosity? If not, create some. Anticipation is a powerful thing.
Dressing to successfully appeal to the right market is crucial. Start by knowing who your target market is and how they think. Know who you're you dressing for. If your market is young professionals, you won't be a standout if you're in Grandma's clothes. If you're marketing for a family, you want to emphasize the qualities of family spaces and bedrooms even though you may be a confirmed bachelor.
Knowing how to dress is about understanding your square footage and what its assets are. You need draw the eye away from detractions and highlight the best features with a bit of colour.. Don't overdo it. Strong colours are like strong personalities. Neutral colours are safer and less offensive, but too much neutral is downright boring. Find a balance which exudes confidence, not chaos.
The preparation work is done. Now you need to find your market. The internet is the tool for buyers prescreening homes to view. Make sure your photos look great and are effective. Professional photography can be a worthwhile investment.
When buyers start arriving be sure to let them know their presence is welcome even though you're absent. Fresh smells, flowers, hors oeuvres, beverages (you get the idea), will encourage them linger. Lingering will fire up their imagination and create a favorable and lasting impression, and this will hopefully create enough interest to lead to the all important, second showing.