That's right, some real estate agents are living in the 1980's. Here is a good example.
A few weeks ago I had a real estate owner contact me about listing his property on the HomesByOwner of Durham Region For Sale By Owner website. I went to his home, took the pictures and gathered the information to build a professional presentation on our FSBO site. It was at this time he informed me that he was going to list the property privately but had also made arrangements with a realtor to be listed on the MLS system.
A few days later, I dropped off some feature sheets of his private sale home to him. On the lawn was a sign for a local real estate company. It contained the name of the company and the phone number. That's it. No agents name. No website. Just the brokerage name and phone number.
What's wrong with this picture? We are now in the information age. Consumers do not want to 'call the salesman'. They want to go to the internet, gather all the details, then decide whether they want to proceed. This real estate company gave the potential buyer one option. Call us and we will answer your questions. Rather 1980's, is it not?
HomesByOwner.com has a proven system that works for private real estate sellers. Our yard sign contains both a phone number and web address. In the sample below, you will see there are areas for us to install 3" black numbers to personalize each sign. All Durham Region homes for sale privately are assigned their own 5 digit code. It is like each of our private list real estate listings has it's own website. All the buyer has to do is type www.HomesByOwner.com/12345 into their browser and they get what they are looking for. Information.
Now if you are a real estate agent and you are marketing properties this way, please don't change a thing. You are helping to dig the hole a little deeper to bury an industry that is becoming more tarnished by the day.
Wait til you read my next post. This customer plus 2 others, called me yesterday (Monday, March 17, 2008) and unloaded their experience with real estate agents. That's right, 3 calls in one day. Each of them kept me on the phone forever with stories, that if you are thinking about selling your property and are listing with an agent, you won't.
Get more information on our Durham Region Homes For Sale By Owner Website.
HomesByOwner of Durham Region
Toll Free - 866.964.FSBO (3726)
Sell Your Home. Keep The Commission.